Apple eyes bigger slice of India's streaming market with Airtel deal

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Apple eyes bigger slice of India's streaming market with Airtel deal
Entertainment,Technology,Breaking News: Technology

Apple is tying up with India's Airtel to offer the telecom firm's premium customers its music and video streaming services for free.

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to offer the telecom firm's premium customers its music and video streaming services for free, potentially giving the U.S. firm access to thousands of consumers in a price-sensitive market.

"Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans," Airtel said in a statement on Tuesday, though the companies did not disclose a deal value for the partnership or information on costs. Premium users of Airtel's broadband and postpaid services can access Apple TV+ and Apple Music later this year as part of their plans.

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