Salesforce's UK chief urges government not to regulate all AI companies in the same way

Zahra Bahrololoumi, CEO of UK and Ireland at Salesforce, told CNBC that the tech giant takes all legislation "seriously" — but it wants regulations in Britain to be "proportional and tailored."

Bahrololoumi noted that there's a difference between companies developing consumer-facing AI tools — like OpenAI — and firms like Salesforce making enterprise AI systems. She said consumer-facing AI systems, such as ChatGPT , face fewer restrictions than enterprise-grade products, which have to meet higher privacy standards and comply with corporate guidelines.

That indicates that the rules might not apply to companies like Salesforce, which don't make their own foundational models like OpenAI. "To train these models you need so much data," she told CNBC. "And so, with something like ChatGPT and these consumer models, you don't know what it's using."

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