Chinese home appliance company Hisense aims to become the No. 1 seller of television sets in the U.S. in about two years, Catherine Fang, president of Hisense International, told CNBC in an exclusive interview Monday.
TV screens show global hit video game "Black Myth: Wukong" at Hisense booth during the IFA Berlin 2024 on September 6, 2024 in Berlin, Germany.aims to become the No. 1 seller of television sets in the U.S. in about two years, Catherine Fang, president of Hisense International, told CNBC in an exclusive interview Monday.
Hisense's 55-inch U8 TV series starts at around $700 in the U.S., while the 100-inch version costs around $3,000 or more.In the second quarter, the company shipped the second highest number of TV sets in North America, behind Samsung, according to research firm Counterpoint.