The world’s biggest broadcast company, iHeartMedia, has laid off another round of employees in recent days, as the debt-plagued radio industry continues to contract during the music-streaming era. “Right now, it seems like the business model they’ve had the last few years, of making one person do 40 people’s jobs, is where it’s going,” says, an assistant program director of Raleigh, N.C., country station WNCB until he lost his iHeart job Monday .
“Our broadcast radio audience has more listeners than it did 10 years ago,” she says, citing a Nielsen study that shows that younger listeners increased slightly in the third quarter of this year. She adds that iHeart remains “the No. 1 podcast publisher, bigger than the next two combined, and we’re five times the size of the next largest digital-radio service.”
“We’ve been able to achieve this by modernizing the company and increasing our use of technology,” Goldberg says in a statement. “These changes are another step in that journey.” Squire, a stand-up comedian who has co-hosted the Alan Cox Show on Cleveland rock station WMMR since 2013, received the news of his layoff by phone Monday a.m. “They assured me it’s not performance-based: ‘There are big cuts across the company and there’s nothing they can do,'” he recalls.
Squire, who plans to return to the road as a touring comic, promoting his album We’re Getting Famous, says the radio business is “cutting costs wherever they can.” While Jordan is hopeful the “pendulum will swing back a little bit,” Squire says of media cuts: “You see it in radio, you see it in TV, a lot of Hollywood is out of business right now.
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