Popular music changes all the time, but there’s been one consistent element in practically everything released in the last two decades: Auto-Tune is everywhere. What started as a simple audio processing tool in the 1990s has become the dominant force in music. Artists are training to sing with Auto-Tune; songs sound like Auto-Tune. Like it or hate it, Auto-Tune is everywhere. And to be clear, most people like it.
Maybe, after all this time, we should think of Auto-Tune not as a way to mask our deficiencies as musicians, but just as another instrument to play. And as ever more of the music-making process becomes digitized and perfectible, the change Auto-Tune wrought isn’t going anywhere. As we barrel toward whatever the “AI era” of music will be, we also look for clues in Auto-Tune’s story that point to what’s coming next.
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Fonte: Investingcom - 🏆 450. / 53 Consulte Mais informação »