It’s a $250-billion per year industry, but how much do digital influencers actually make?

Rachel Passarelli, 29, often finds herself stressing over the weather. As a digital content creator, lighting is a game-changer and overcast skies can cost her hours of extra editing work or lost productivity. Every picture and every video has to look right – hundreds, sometimes thousands of dollars are at stake.

She also spends a lot on the business: two phones with maximum storage and $3,000 a month on personal care and travel to events – though she can write off a lot on her taxes as a business expense. What frustrates her the most is that many brands still underestimate the amount of work that goes into creating a single piece of content.

Agencies, consultancies, and apps connecting influencers to brands have proliferated to tackle this. INF Agency is one of the biggest, with talent averaging six-figure yearly earnings and some in the seven-range.

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