A North Texas business rethinking how gifts are wrapped is getting momentum from one of the biggest names in music today:recently crafted packaging for a present for the pop superstar that showed some love for the Kansas City Chiefs, the National Football League team that includes Travis Kelce. And, as just about everyone knows, Swift has been dating the All-Pro receiver.”It was really fun,” said Anita Ivancevic, CEO and founder of the local business.
“For me as the designer, it’s always like, ‘OK, well, how do we elevate the experience even more? How do we make it more special?,’” she said. “And in this case, we did the Chiefs theme. So there are colors and everything, which was super fun to do, because I think we … just laid into it.” ”We’ve been figuring it all out ever since,” she said. “As a business owner, you’re always learning.”
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