By Digital News Asia November 20, 2024Both companies are driving sector growth through MDEC’s FOX Programme
“Our advertising segment was affected during the pandemic when there were movement control orders. We learned to pivot and introduced affiliate marketing across our platforms. By doing this, we successfully increased our revenue and stayed afloat during the difficult period. This has taught us to innovate using our existing resources when faced with challenges,” shares Nicholas Lim Pinn Yang, co-founder and CEO of Good Foodie Media.
“This opened doors for us to expand into Johor as we were able to quickly go up the ranks with the significant traction amassed. We then diversified our platforms to other verticals to cater to audiences in various consumer needs – Halal Foodie, Bangkok Foodie, ChiHou and MalaysiaHomie to name a few,” he adds.
In the same year, Good Foodie Media was awarded the MD status by MDEC proving to be a key player in the nation’s digital economy., the leading affiliate marketing and partner management platform in Southeast Asia within the FOX programme, has revolutionised how brands and advertisers connect with publishers and influencers to drive performance-based marketing campaigns.
Last year alone, Involve Asia raised over US$10 million in funding to fuel its expansion and product development. The company's impressive performance led to a 150% annualised growth rate from its early stages to pre-IPO profitability.
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