The brand has partnered with USC basketball player JuJu Watkins, and Unrivaled, the new women's basketball league.
State Farm will kick off the NIL partnership with Watkins starring as a "new neighbor" in a co-branded ad spot with mascot/spokesman Jake from State Farm. Meanwhile, State Farm's deal with Unrivaled, which kicks off its inaugural season in January, will give the insurance company a visible presence across Unrivaled properties throughout its season and postseason.
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