Amazon Champions Small Business Success Ahead of the Holidays

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Independent sellers on Amazon saw record sales during Prime Big Deal Days, setting the stage for a strong holiday shopping season.

, the company hosted an intimate dinner in New York City just before the Thanksgiving holiday weekend to celebrate and discuss how shopping small inAccording to Amazon’s holiday data, during this year’s Prime Big Deal Days, the first shopping event of the season, independent sellers saw record sales compared to sales in the same event in 2023.

“ tools for shipping, logistics and marketing have helped me and Color Wow connect with a global audience and get my products into the hands of people who need them quickly and efficiently,” said Appleton. “The exposure Amazon provides, especially during key shopping moments like Prime Day, Black Friday/Cyber Monday, theseason and more allows small businesses to shine and reach customers in ways that wouldn’t be possible otherwise.

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