Interparfums Acquires Virgil Abloh's Fragrance Rights, Aims to Expand Luxury Market Presence

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Interparfums,Virgil Abloh,Luxury Fashion

Interparfums Inc. has secured fragrance rights for Virgil Abloh's brand, positioning the company to explore new avenues in the luxury fragrance market. The acquisition aims to capitalize on Abloh's legacy of blending streetwear and high fashion, enhancing Interparfums' portfolio and market reach.

Interparfums Inc., a leading fragrance and cosmetics company, has announced the acquisition of the fragrance rights for Virgil Abloh's label. This move is seen as a strategic alignment with the brand's innovative positioning in the luxury market. With a focus on blending streetwear aesthetics with high-end fashion, Interparfums aims to leverage the legacy of the late designer Virgil Abloh.

His unique approach to fashion as an art form and his deconstructionist aesthetic will help Interparfums explore new opportunities in the luxury fragrance sector. The company, which also holds licenses for other prestigious brands, expects its sales to reach between 880 million euros and 890 million euros this year

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