Historic Australian beverages brand Billson’s has been thrown a lifeline by the Coca-Cola Company after going into voluntary administration earlier this year. The multinational soft drink manufacturers are currently in the process of purchasing the company, based out of Beechworth in Victoria, according to owners Nathan and Felicity Cowan.
“We’re ultimately responsible for these mistakes and we know that we have let people down. We are devastated and sorry.” The Cowans said the acquisition would allow the team to focus on improving other products it currently offers such as soda, beer and alpine spring water. As part of the transition, however, the brewery and the brand will undergo a name change.
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