NIL Market Booming, Colleges Navigate New Landscape

The NIL market is expected to reach $1.7 Billion in the 2024-2025 season according to Opendorse. $1.1 billion of that is projected for college football. Men’s basketball players have earned around $389 million, while women’s basketball players received around $75 million. Olympic athletes have generated an estimated $134 million dollars.

The money-making opportunities began in July 2021, following a Supreme Court ruling that prevented the NCAA from prohibiting student athletes from profiting from their name, image, and likeness. Since then, legal battles have continued between the NCAA and state legislatures. \'It's been really interesting to watch the competitive balance between the states,' said Rob Sine, CEO of Blueprint Sports. 'Tennessee is more aggressive, Florida wants to get more aggressive, and then Texas wants to get more aggressive. More state laws are passed and repealed and then passed again.' Blueprint Sports oversees several high-profile collectives across the country. Boosters, individual donors, and businesses often fund collectives, which then pay athletes for appearances or endorsements. These groups are estimated to control around 80% of the NIL market. \'The schools are already spread so thin. So, for a professional services unit, they're happy to know that, hey, we'll put staff on campus, that will represent them and the student athletes,' Sine said. 'The collective as a marketing agency, we’ll handle all the operations, we’ll provide that third party arm for athletic departments where we can do negotiations with agents, we can do negotiations with athletes we can handle if an athlete enters the transfer portal, terminating the contract, or things like that.' Blueprint Sports oversees collectives from across the country, including NC State’s One Pack NIL, Colorado’s 5430 Alliance, Pennsylvania’s Happy Valley United and Arkansas’ Arkansas Edge

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