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Honor Enters Indonesia, Targeting Southeast Asian Market

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Smartphone,Huawei,Indonesia

Huawei spinoff Honor is entering the Indonesian smartphone market, planning to launch sales by the end of March. The company aims to offer around 30 products in Indonesia by the end of the year, targeting the growing middle class and a market dominated by devices priced under $200. Honor's entry follows recent developments in the Indonesian market, including a ban on Apple's iPhone 16 and the dominance of Chinese smartphone brands.

Huawei spinoff Honor announced Tuesday it is entering Indonesia and plans to launch its smartphones there by the end of March.

As of November, Oppo, Xiaomi and Transsion — all China-based — held the top three spots in Indonesia by smartphone shipments, according to Canalys. "Although 80% of the market is dominated by devices priced under $200, as Southeast Asia's largest and fastest-growing economy, Indonesia presents immense potential for long-term growth," Canalys analyst Chiew Le Xuan said in an email.

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Honor Enters Indonesia, Targeting Smartphone MarketHuawei spinoff Honor is expanding its global reach by entering the Indonesian smartphone market. The company plans to launch its smartphones by the end of March, offering a range of products from medium to high-end segments. Honor aims to capitalize on Indonesia's growing economy and expanding middle class, despite facing competition from established Chinese brands.
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