Getty Images, which already owns iStock, is set to merge with Shutterstock, potentially forming a dominant force in the stock photography market. If approved, the deal would give Getty control over nearly 75% of the industry's value by 2025. This raises concerns about its ability to manipulate pricing and stifle competition from smaller companies.
Stock photography sites have already been eroding in value for photographers, with fewer direct contracts and significantly reduced compensation compared to a decade ago. Getty's increased market share could further exacerbate this trend by driving down the value of individual images to attract more clients at lower prices. This, in turn, would mean lower commissions for photographers.Alternatively, Getty could maintain current prices while reducing photographer commissions, knowing they have limited alternatives due to its market dominance. Photographer Angus Mordant fears this merger will create a monopoly that harms photographers, citing both Getty and Shutterstock's history of offering some of the lowest licensing rates in the industry.While the merger's impact on pricing and competition is a major concern, Getty's primary motivation may be acquiring a vast library of images to train AI
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