Tesla's most extreme naysayers were prophesying bankruptcy for a year or so, but now the negative narrative has largely shifted to questions about demand, especially after Tesla went back to the capital markets to raise money — successfully — this year.
The idea is that Tesla's cash-cow Model S and Model X vehicles are witnessing flagging demand while the cheaper Model 3 isn't living up to expectations. Basically, that Tesla has sold a car to everybody who wants a snazzy electric vehicle in the US and now must develop demand in new markets, mainly China.of its vehicles confront weaker demand in the future. Lately, price cuts to various models have bolstered this bear case.
Analysts should be seeking guidance from Tesla on how it intends to manage demand issues for the second half of 2019. The final six months of a year, and really the final three, are where Tesla has historically made bank. On the plus side, Tesla can point to its sales upticks, year-over-year, which are the most impressive in the auto industry, at a time when overall sales have hit a plateau.
CivicScience has been tracking consumers’ attitudes toward Tesla since 2015, and the numbers from the past year highlight a resurgence for the brand. $TSLA
In a worst case scenario, I have Tesla at reporting a -$80 million loss, but in a best case, a $289 million gain:
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