A rise in Porsche EV interest could threaten longtime market leader Tesla

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Porsche's Taycan is poised to be a significant threat to Tesla's high-end Model S:

The bigger picture:

While early interest might come from consumers in the market for premium models, automakers can't focus only on high-end EVs to recoup their investments. EVs must appeal to a wider audience with more accessible options. So far, automakers have unveiled plans to invest overin developing EVs, a figure that automakers hope to recoup in the near future. Limiting EV options to high-end vehicles cuts off an automaker from a large segment of a potentially massive market — the global fleet of EVs will reachby 2030, up from just over 5 million in 2018, according to the International Energy Agency.

High price tags are holding consumers back from making an EV their next purchase — 57% of consumers would be more likely to purchase an EV if it were the same price as a traditional vehicle, according to a study by Volvo The Drive. Lower-priced options and different form factors like sedans, pickup trucks, or minivans would expand the potential audience for their EVs, as it seems many consumers are looking for a lower-priced option.

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Bollocks

Half of reservations are from Tesla owners. That means most won't buy by the time Taycan finally available and the Germans aren't interested. That isnt good for VAG.

Why?

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