A sports business expert weighs in on the surge in football ratings

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“This is the 100th year of the NFL and they marketed the heck out of that over the offseason.” Sports business expert Patrick Rishe weighs in on the surge in football ratings.

Patrick Rishe, director of the sports business program at Washington University in St. Louis and professor of practice in Sports Business, joins "Squawk Box" to discuss the strength of NFL viewership as the new season kicks off.

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bunch of cop hating anti american thugs.

Well... we don’t have to deal with the whiny Kaepernick.

Profits? I thought that they were a non-profit org?

How bout those refs? Lions NFL Unreal. You owe Detroit a game.

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