VSIN founder explains how media firms are betting on sports gambling - Business Insider

. And sports leagues and teams from NASCAR to the NBA's Washington Wizards are seeing where they fit in.

The former talent agent hired journalists from the Las Vegas Review Journal, Chicago Tribune, and other outlets to dig into the facts and focus their coverage on where people were actually placing their bets, on his sports-betting network, VSIN.

"That is an area poised for tremendous growth," Musburger said. "You need more people to have access to in-progress wagering before there's a ton of money flowing into that area, but it's not far off. In the next three to four years, it will be commonplace with every league." But legalization has started to raise the profile of sports betting among non-bettors, who are growing accustomed to seeing betting oddsThese people are new to sports wagering and still have a lot to learn.

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