Alibaba's Singles' Day sales hits $13 billion in the first hour — up 32% from 2018 - Business Insider

kicked off Singles' Day — its massive global shopping event — to the tune of $13 billion in the first hour, an increase of 32% from 2018.

Akin to Black Friday and Cyber Monday in the United States, Singles' Day has been promoted as a shopping fest by Alibaba Chairman and Chief Executive Daniel Zhang since 2009, growing rapidly to become the world's biggest online sales event. The $486 billion Chinese retail juggernaut kicked off this year's 24-hour shopping fest with performances by American pop star Taylor Swift and local celebrities like Jackson Yee.

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