Adidas turns to AI and 3D printing to boost sales during coronavirus - Business Insider

The fitness brand reported a 19% sales decline this week as more than 70% of its global stores remained closed during theOver an earnings call with company executives, Adidas zeroed in on plans for "digital acceleration" and said it would pivot to a greater focus on its digital presence now that it has limited capacity to operate out of physical stores.

Use of additive manufacturing — using 3D design-printing to add layers of material — to produce the midsoles of the Adidas 4D running shoes. The brand's ecommerce sales saw the highest growth rate on record last year, a jump of 34%. That spurt accelerated even further asThe firm aims to support this trend by connecting experts from its retail teams, mobile-fitness app Runtastic, and the IT team, all working towards building up ecommerce. Adidas is also extending partnership programs with digital pure players — companies that only run virtually — such as Zalando, Asos, Zappos, and Tmall.

ShopAtHome HomeTeam adidasoriginals

Россия Последние новости, Россия Последние новости

Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей

Everything we know about unemployment benefits during the coronavirus pandemic - Business InsiderUnder the CARES Act, the government expanded the scope of unemployment insurance to pay more money for a longer period of time.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

Paid Instagram posts from influencers fall during coronavirus pandemic - Business InsiderBranded content has fallen from representing 35% of influencer posts in mid-February to 4% in mid-April, according to a new report from Launchmetrics.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

The state of millennials' mental health during coronavirus pandemic - Business InsiderThe 'loneliest generation' gets lonelier: How millennials are dealing with the anxieties of isolation and the uncertainties of life after quarantine This is a genuinely concern Try being in the generation in between X and the Millennials. We have had to deal with 9/11, the ‘08 crash and now this crap
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »