Ad boycott strikes at heart of Facebook's business model

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Not a day goes by without another big brand pulling ads from Facebook and other social media, a campaign that is weakening advertising-dependent sites but whose ultimate impact remains uncertain.

Beyond the incontestible damage done to their image, will the campaign land a real punch to these platforms that are nearly completely dependent upon advertising, something that even governments have not been able to do?

He is uncertain how social media platforms will find a solution while they maintain they are not media and thus are not responsible for moderating content, and still reassure advertisers. The coronavirus pandemic has made that even harder as many have been forced to go completely digital with their advertising, she added.

She emphasized that many of the advertisers which have joined the boycott"are ones that have a history of taking stances on social justice issues." Nick Clegg, Facebook's top lobbyist, denied in a recent interview on Bloomberg TV that the platform pursues such a strategy.

 

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