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Steve Aoki on the influence music has on fashion and sustainability - Business Insider

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DJ Steve Aoki and designer Samata Pattinson dig into the impact music has on the clothes we wear — and what it would take to make sustainable fashion the new 'It' look

with the eco-friendly Everybody World brand, which was set to create official merchandise for the festival.that her world tour would be "as green as possible." There would be no plastic straws, Eilish said: Fans would bring their own water bottles and recycling cans would be everywhere.

"For an archaic, really established, old organization, it's not about being cool — it's about the bottom line," Pattinson continued. "But maybe it will start making business sense when they start losing customers, and they will say, 'Okay, there's a business case for sustainability.'" Aoki pointed out that six months often pass between a fashion collection being shown and actually dropping. Meanwhile, artists can drop one single one week, and a completely different one the next. A repetitive cycle would have to exist between the two in order to begin the integration of sustainability into everyday conversation.

 

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