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Ford Bronco history: A look back at the iconic SUV in photos - Business Insider

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Ford just revealed the first Bronco since 1996 to enormous fanfare. Take a look back at what made the SUV so iconic.

Before it was axed in 1996, the Bronco enjoyed a lengthy, three-plus-decade stint on the market that started in 1965. Initially developed to take on Jeep and other utility vehicles of the time, the Bronco earned a reputation for being equally capable on- and off-road over the course of its first production run.

From the summer of '69 to the O.J. trial, here's a look back at the Bronco's first 31 years on the market. The 2021 Ford Bronco debuted on Monday night as the first new version of the SUV in more than two decades, so it's only fitting we take a look back at the model's long and storied past.Marketed across five generations from 1966 to 1996 and lodged deep in American culture, the Ford Bronco is undeniably an automotive icon.

 

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