While impressive, these results have much bigger implications for the entire entertainment industry. It is a bellwether for radical transformation.
1. The insatiable demand for streaming by trapped-at-home audiences suggests that the global streaming market may now be expanding fasterThe massive success of Disney Plus is testimony to the expanding universe, which I estimated will allow Disney Plus to become a $30 billion division by 2025 – . Newer entrants like HBO Max and NBC’s Peacock may have a slower start by being late to the party, but will still likely benefit from the market expansion.There were 100.5 million pay TV households in the United States in 2013 and 2014 according to eMarketer, but since 2016 the market lost about 4% each year, arriving at approximately 86.5 million by 2019.
So while Netflix’s Q2 earnings are stellar overall, the implications for the broader entertainment ecosystem are even bigger.
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