L.L. Bean products will be sold at Nordstrom, Staples, and SCHEELS - Business Insider

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L.L. Bean products will be sold in Nordstrom, Staples and sporting goods store SCHEELS, in the outdoor brand's first U.S. wholesale partnerships

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Outdoor retail company L.L. Bean announced it's first wholesaler partnership in the U.S. with Nordstrom, Staples, and sporting goods store SCHEELS.

The heritage brand has made cuts in the last few years, but its new strategy could help to bolster sales without the costs of opening new brick and mortar locations.Outdoor outfitter L.L. Bean is branching out from its traditional direct-to-consumer model with the announcement of the brand's first wholesaler partnership in the U.S. with Nordstrom, Staples, and sporting goods store SCHEELS.

"Entering into wholesale partnerships comes down to who you trust with your customers," Hannah continued.

 

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nah. i like the purity of the brand...and freeport. i guess that’s no longer sustainable.

When I think of Staples—I definitely think of overpriced kayaks.

Staples?

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