Black-owned Beauty Business Searches Surged in June, Yelp Says

Beauty seekers have been pounding Yelp’s online directory looking for Black businesses to support, the company revealed Thursday in its latest Yelp Economic Average report.

When it comes to “Black skin care,” the search term’s popularity over time looks even more impressive, surging as much as 261 percent since 2019 and 554 percent in the last two years. “It’s no secret that almost everything about our beauty and grooming routines has likely changed since COVID-19 shutdowns in March,” wrote Tara Lewis, director of community expansion and trend expert at Yelp, in a blog post covering the report. As the beauty industry often relies on in-person appointments and close contact, the sector has been especially hard hit by the waves of business closures.

Beauty businesses in California were surprised when, in May, California Gov. Gavin Newsom called out the sector: “This whole thing started in the state of California, the first community spread, in a nail salon,” he said at the time. ”I just want to remind everyone of that. I’m very worried about that.”

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