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Gen Zers opening up consulting firms to help companies market to them - Business Insider

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4 Gen Zers who have launched their own consulting firms share exactly what brands should be doing to successfully market to the TikTok generation

to help create innovation workshops and lead strategic discussions with companies on how they can engage with Gen Z audiences.

PRZM was founded in 2019. Clockwise from top left: cofounders Liz Toney and Larry Milstein; Tré Vayne, head of social and content; and Grey, head of community."I think there's this comfort with not looking overly perfect," he said. "So companies now are getting a lot more comfortable playing with things that are bold and eccentric, rather than having a look that's perfect.

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