Real examples of the 10 slides entrepreneurs need in a pitch deck - Business Insider

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10 sample slides from the pitch decks Uber, Postmates, Airbnb, and other startups used to prove the value of their brands and land mega deals

Postmates Co-founder & CEO Bastian Lehmann speaks onstage during TechCrunch Disrupt San Francisco 2019 at Moscone Convention Center on October 04, 2019 in San Francisco, California.Guy Kawasaki's 10/20/30 rule for presentations specifies that your deck should have no more than ten slides, run for 20 minutes, and have a minimum text size of 30 points.

"The purpose of a pitch is to stimulate interest," he writes. "Your objective is to generate enough interest to get a second meeting." With Kawasaki's rule in mind, Business Insider reviewed the dozens of successful startup pitches we have published previously to highlight real-world examples of the essential info every entrepreneur needs in a pitch deck.

Continue reading to see how startups like Uber and Airbnb first got investors interested in their ideas.

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