In 1989, Scudamore was a 19-year-old high school dropout who still had his eye on a college degree and was on the lookout for a side-hustle that could finance his education. One day, while waiting in the drive-through lane of a Vancouver McDonald's, Scudamore spied an old, beat-up pickup truck with a sign advertising Mark's Hauling, a trash removal company.
Of course, as a teenager waiting for his McDonald's order, Scudamore wasn't expecting to have a life-changing business idea. He just wanted a way to make some extra cash. "It was just, 'The Rubbish Boys will stash your trash in a flash,' was the slogan," Scudamore says. "I had phone calls the first day I ran my ads and I had three jobs the first day. Things started to build [from there]."
Two years after starting The Rubbish Boys, Scudamore was back in Vancouver after transferring from Concordia University to the University of British Columbia, where he was studying business. His girlfriend at the time suggested he drum up more clients by pitching the story of his successful side-hustle to the press.
"I was studying business and there I was learning more running a business than I was studying textbooks," Scudamore says. He remembers being asked by one of his favorite business professors to serve as a guest lecturer during a class. "I said, 'I'm sorry. I'm sorry that I've let you down as a leader.' I might not have found the right people or trained them right. Given them the love and support they needed to be successful," Scudamore says.
In rebuilding the company, Scudamore renamed it 1-800-GOT-JUNK?, because he wanted something catchy with easy-to-remember contact information. In order to achieve those goals, Scudamore once again turned to McDonald's for inspiration. Scudamore loved the idea that McDonald's grew its brand through franchising its restaurants, giving each of its franchise owners "skin in the game," he says.
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