Sho Madjozi is shifting the industry, one xibelani at a time

. That year, she shared the stage with mega stars Beyoncé, Usher and Ed Sheeran at the Global Citizen Festival.

In 2019, Madjozi was the first African woman to win the BET Award for best new international artist. She also won the South African Music Award for best newcomer and female artist and was named the Forbes 2019 entertainer of the year. and shows no signs of stopping because in 2020 she became the first African artist to sign to US label Epic Records.

With her unapologetic shout-outs to her heritage, Madjozi has made a space for increased visibility of minority cultures in SA to participate in the broader cultural conversation and has been instrumental in the #blackgirlmagic movement that encourages authentic representation of African women in media.

As part of her BET Award acceptance speech, Madjozi summed up exactly why SA and the world is captivated by the dynamic wonder: “My story is a testament that you can come from any village, in any forgotten part of the world, and still be a superstar.”

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