Fisher-Price launches work-from-home play set with laptop, smartphone - Business Insider

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Fisher-Price launches pandemic-themed toys, like a work-from-home play set, as millions of American parents continue to work remotely

The "My Home Office" playset, available starting Wednesday forThe playset is part of a new "Mini-Me" collection designed for babies and preschoolers whose parents are spending more time at home due to the pandemic.

"As many parents and caregivers across the country are continuing to work from home, this preschool role-play set enables kids to do the same," Chuck Scothon, Fisher-Price senior vice president and Mattel global head of infant and preschool, said in a statement.Many working parents are simultaneously juggling work and caring for their children, as most schools and childcare centers remain either fully or partially closed.

Meanwhile, US toy sales have been surging in recent months, rising 16% in the first half of the year, according to data from NPD Group.

 

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