Walmart-Instacart partnership rivals Amazon with same-day delivery pilot - Business Insider

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Offering grocery delivery via Instacart would help Walmart reach more online grocery shoppers and outsource its delivery orders

online grocery businesses to soar, positioning them as top online grocery players alongside Amazon and Target. Deepening their collaboration would allow each company to take advantage of the other's strengths, potentially helping them battle online grocery providers, attract customers, and rack up online grocery sales well into the future.

Instacart's leading online grocery marketplace and Walmart's status as the US' top grocer would make them a formidable pair, and both would benefit from an extensive partnership. . Instacart's marketplace over 25,000 stores — and by joining the platform, Walmart can compete with them for orders from online grocery customers, potentially boosting its sales. And if Walmart chose to let Instacart handle its delivery orders, it could avoid directly dealing with delivery expenses and instead focus its efforts and resources on its curbside and in-store pickup operations, which are key for consumers who want to avoid delivery fees and waiting to receive their groceries.

Adding Walmart stores to its platform would enable Instacart to reach a huge swath of customers, potentially making it the premier online grocery provider in the US. Instacart already has delivery partnerships with

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