Amazon Homes in on Gaming Audience with Twitch Perks Program Rebrand
Twitch Prime, which was free to Prime members and offered perks like free games and Twitch channel subscriptions, was Prime Gaming on Monday. Prime Gaming still offers the same basic benefits as its pre-rebranded self, although Prime members no longer need a Twitch account to take advantage of the perks.because it could help a) broaden the audience of Twitch and b) increase the number of Prime members that take advantage of the gaming perks that have long been offered to them.
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