The battle for streaming TV ad dollars is growing internationally - Business Insider

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The battle for streaming TV ad dollars is growing internationally

Spanish-language streaming service Vix vies for OTT ad dollars, Pizza Hut closes up to 300 locations, and influencers' most popular Instagram topics.Ashley Rodriguez reported that Spanish-language streaming company Vix launched in Brazil last week and is vying for a piece of the growing advertising video-on-demand market.

Vix said it was on track to hit 10 million app installs and wants to build a direct sales team to sell advertising packages.

 

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It will get down to a few. People can't afford all of them.

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