This side hustle seems to embody much of GenZ's purpose-driven shopping habits, pragmatic values, and digital affluence. The internet-dependent generation is the largest in the US and influences $600 billion in spending globally, according to aIn an age of perfect eyebrows and Gucci belts, there's an opposing subset of customers on Instagram opting for a more natural and laid-back style.
"I began to post more, pretty much every day just to kind of build that up and gain the following that I was trying to get," she said. She said she also plans to start a Patreon account to teach people how to start their own thrift businesses on Instagram. Shum finds her inventory at local boutiques and thrift stores like Goodwill. Before her shopping trips, she researches current fashion trends and what's popular among her typical customer base of 13- to 24-year-olds. Then, she sifts through just about everything in a store to make sure she doesn't miss anything.
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