With 100 Million U.S. Subscribers, Streaming Services Declare: 'We Are Fully Part of This Industry'

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By the end of 2019, there were 99 million active streaming subscribers — procured from 87.5 million paid users — in the U.S. alone.

And over the previous two years, paid subs jumped 74.6% and revenue rose 57.7%, fueling optimism for a long-suffering industry and turning streaming services, labels and publishers into hot investments.

This is what trade groups do: release reports that serve a specific purpose. Take the reports the BPI and IFPI routinely release about record labels' A&R investments to impress on people the considerable expense labels incur to break new artists. The reports' statistics receive media attention and can show up in documents such as, say, the European Commission's 2012 decision to approve Universal Music Group's acquisition of EMI Music. Or testimony before Congress.

DiMA also points to its members' roles in helping podcasts' popularity grow. Apple has carried the medium for over a decade while Spotify has invested greatly in its strategy to broaden its platform beyond music. Smart speakers -- led by Amazon -- are credited with expanding podcasts' ecosystem beyond the smartphone; 29% of U.S. households have a total of 71 million smart speakers, the highest penetration rate in the world, according to MiDIA.

Further, reaching 100 million subscribers in the U.S. is impressive given about 35% of the country's 330 million populace are outside the prime 14-to-65 demo.

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