Amazon is diving into the wearables market with new Halo wristband - Business Insider

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US consumers' privacy concerns could hamper the adoption of Amazon's Halo wristband

into the wearables market with a new wristband, dubbed Halo, and an accompanying health tracking app and subscription service that will allow users to track metrics like body fat percentage and sleep temperature, and will gauge users' tone of voice to determine their emotional states.Amazon claims that its body fat percentage measurement will be on par with an in-office clinical evaluation and twice as accurate as at-home methods.

Amazon has carved into nearly every pocket of healthcare — from virtual care, prescription delivery, health insurance, and now wearables — and we think it's only a matter of time before it wades into digital therapeutics. The tech titan inched closer to a

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