Rob Cancilla, an executive recruiter and career coach who reviews hundreds of profiles a week, shares five ways to improve your LinkedIn profile and elevate your reach on the platform.
As an executive recruiter and career coach, I review hundreds of LinkedIn profiles a week. Here are my five recommendations for improving your LinkedIn profile today and elevating your professional brand on LinkedIn. Think of your LinkedIn profile like a website with keywords. Hiring managers and recruiters find profiles by searching specific keywords, i.e., job titles.
Personalize your cover photo with a tagline, word cloud, quote, or logo to bring your brand to the forefront. A profile with a branded cover photo stands out from the dull backdrop of so many LinkedIn profiles and allows you to expand on your professional and personal brand. One of LinkedIn's newer and dynamic features is the "Featured Section." This feature rolled out in February and may have been overlooked by many in the chaos of 2020.
A quick Google search of bullet points and icons for LinkedIn will provide you with a wide selection.
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