I’m the Only Business Owner Requiring Masks for COVID-19 in My Small Town

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People didn’t believe COVID would affect our remote community in South Dakota, but my cafe can’t take that chance

, where chefs, restaurateurs, writers, and industry insiders share their perspectives about the food world, tackling a range of topics through the lens of personal experience.South Dakota, a small rural community located 80 miles from the nearest big-box shopping center. I make my living working from home as a software engineer for a large avionics corporation, but about four and a half years ago, my mom, sister, and I became business partners and openedcoffee shop.

Many people didn’t believe COVID-19 would affect our community because we are so remote. When the CDC issued initial guidelines to social distance , a few businesses did make some changes. Ginnys went to curbside delivery only, as did the grocery store for a short time, partly because outsiders were traveling to Philip for toilet paper and other supplies . But for many, it was business as usual.

Our mask policy, of course, hasn’t been well received by everyone. It hasn’t helped our business financially. Many people view masks as a political argument over individual rights. We view them as a personal responsibility to keep our neighbors safe. We haven’t had any heated confrontations like you see on the news at Target or Starbucks. If someone ignores our signs and walks in without a mask, we hand them a disposable one.

My sister and I try to follow her example, but we’ve all found it becomes more challenging as business owners in a small community. There will always be people that oppose your views and express that opposition by not supporting your business. That’s why most business owners will no longer take positions in local government.

 

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