Edelman bulks up its 350-person data analytics offering - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 10 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 7%
  • Publisher: 51%

Россия Новости Новости

Public relations giant Edelman lays out its plan to gobble up more advertising clients with data and analytics

Edelman's bet is that combining data and intelligence capabilities with its traditional business of advising clients on communications issues can win it more assignments.

The agency is also automating some of the manual work its employees do with a tool called Atlas, which helps figure out which journalists to pitch — work that could previously take hours.

 

Спасибо за ваш комментарий. Ваш комментарий будет опубликован после проверки

'Public Relations' = Mental Manipulation Edward Bernays, father of Public Relations, wrote 'Engineering of Consent' and 'Crystallizing Public Opinion'. Thats dual edged sword.

Мы обобщили эту новость, чтобы вы могли ее быстро прочитать.Если новость вам интересна, вы можете прочитать полный текст здесь Прочитайте больше:

 /  🏆 729. in RU

Россия Последние новости, Россия Последние новости

Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей

Inside the ultra-premium aircraft Singapore Airlines is using for world's longest flight - Business InsiderThe new world's longest flight is getting an upgrade as Singapore Airlines builds back up in the US — see inside the luxurious plane
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

Inside JetBlue's Mint business class that will take flyers to LondonSee inside the first JetBlue plane with all-new Mint business class suites which are set to impress on upcoming flights to London Lol What's a plane?
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

Inside the Dirty Business of Hit SongwritingSixty-four years ago, as Elvis Presley’s career reached its supernova stage, the 21-year-old singer’s team hit on a strategy that enabled him to profit from songwriting without actually writing son…
Источник: Variety - 🏆 108. / 63 Прочитайте больше »