How Roblox, a video game platform for kids, became a $30 billion company

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How did Roblox, a video game platform for kids, become so popular? Watch the full video to learn more about Roblox's business model here:

"If you think about how to make a game 10 years ago, you had to have a deep knowledge of programming languages," says Andrew Uerkwitz, senior emerging tech analyst at Oppenheimer and Company. "Now, with Unity or Roblox or several other game engines that are out there, it is actually very easy."

Here's a look at Roblox's business model, why investors are excited about the platform, and the company's plans to go public in 2021.

 

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My kids love playing on Roblox. They even tried creating their own game too. Its amazing

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GME on the same trend as Shopify March 20 at $322 March 21 at $1095 Stable leadership Stable customer base Future Amazon of Gaming with the both virtual and physical presence Short sellers are crying

Bloxy_News TheMyzta hmmmn

Bloxy_News Either that or 9yrs spend way to much bobux on adopt me

Roblox_RTC Correction: The gaming model of most gaming companies is as follows: 1. Microtransactions 2. Microtransactions 3. Microtransactions

Roblox_RTC 'Kids' You know it used to feel like you were playing with kids, now it feels like you're playing with middle age men or edgy teens.

Finally something where a major news company focuses on the good part of ROBLOX which is probably like 98% of the platform and not just focusing on the bad part of it (hacking and such)

we all know why it's so popular its terrible moderation

Short answer: Builderman is coll

I like they don't mention other games, just the violent ones!

'platform for kids' check roblox community its really not its getting worse and worse

Cause roblox pro

:O

Dont mind me I'm playing a lego game with adult content

Good article but like, I hate how they use literal six year olds every time they mention roblox users :/

Bloxy_News ROBLOX ROCKZ

How roblox become cum

Bloxy_News I'm really disappointed seeing as CNBC says 'Platform for kids' Top games on Roblox maybe are for kids but about half of them are towards teens around 12-17 or even older.

Epic

It's not a game for kids.

i like how most of the replies are 'moderation is bad' but when the news actually talks about how bad moderation is on roblox they get mad.. like.. how fucking ironic is that

wrong

Real gamers don't play: Roblox, Rocket League, Minecraft or FortniteGame

Roblox is not 100% for kids, they might be inappropriate content that kids might affect. but you know I guess It's for kids

1RobloxianNews 'you could use free models to make a game faster' yeah about that.... VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIRUS VIR

Excited for this IPO

robocks

Obviously the bobux

Bloxy_News Bobux

TheMyzta That's kinda bs if u say u learnt ur coding skills from free models

Roblox is just epic

Roblox... got on the news... FOR ECONOMICS

I want to throw up

Becausd powering imagination

no i dont think I will cnbc

For once Roblox is looked at positive in the media.

Bloxy_News i guess im 8 now 😔

Hold on I’m watching Roblox girls twerking

EA now its just the most pay to play game

Still chill

My 6 yo boy gets addicted 🥲

never expected cnbc to say ROBUX

Roblox_RTC bobux free

(( ' for kids ' .... yeah , sure ))

roblox sucks on moderation and community just complains about something theyre not supposed to complain

I guess those skyrocketed valuation Ist just from Kids who want some trend like being too quirky as they can be. But imagine wasting their parents money for just a game?

Roblox_RTC bobux

Simple. Indie Games rule.

Bloxy_News Roblox please stop pushing out silent updates like this group payout restriction thing I get it you're getting listed but you're hurting the creator community

Bloxy_News It’s not just for kids.

I don’t like where this is going...

Bloxy_News Their moderation isnt good, they don't even help people whos accounts got hacked.

Bloxy_News Robux first safety second

Roblox_RTC BOBUX

Bloxy_News 'For kids' I guess I'm a kid

Bloxy_News We made it in the news, in a positive way. (Unlike other news reports about Roblox being d a n g e r o u s)

Bloxy_News But the problem is I can't script

because of bobux

Roblox_RTC bobux is the reason

Roblox_RTC R O B L O S

Did she said Bobux?

D3d platform no one plays Frudblox anymore...

Bloxy_News because roblox is ro with a blox which is prttty cool

Adopt me

Roblox_RTC Bobux

NICE

Roblox_RTC Poggg

Roblox_RTC bobux: 📈📈📈📈📈📈

Roblox_RTC

Roblox_RTC D3d platform no one plays this platform anymore... + i'll kindly pay someone to write this essay

Bloxy_News we made it on the news again 😎

rtc

Ribuxxx xxxxxx

short answer = bobux

Bloxy_News probably the kids don't know Hentai in Roblox UwU

Bloxy_News gta5

Ayyyyyy! Roblox is getting some props here! can I mention adopt me getting 1.7 million players all at once, and royal high details? Look at the beauty! You can not make this up!

Bloxy_News why ya'll lagging though LMAO

Bloxy_News Hehe I’m stealing mom credit card to get robux without her noticing

Bloxy_News Good news 1000000

I remember when I started, they thought it was a joke, now they all want to be a part of it.. well, the sky is wide enough for all the birds to fly. Invest in Bitcoin today and be forever grateful.. dm lisaMakT for more information

When is the ipo?

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