Live Nation Expects to Ramp Up Business in Three Months With Government Green Light

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Live Nation is predicting busy times ahead

Michael Rapino

“We’ve been talking to our global employees about that kind of timeline when we can [promote] our first show at scale,” Rapino told analysts and investors on a company conference call Thursday for the company’s year-end earnings report. During the three-month period, the company will “start bringing back marketing, production [and] all the kind venue functions” adding that the company can expect to ramp up “between the onsale or the announcement and the actual show.

Rapino also shared an infographic created by his company highlighting the company’s sales pitch for the full scale return to touring which he hopes will be fully underway by 2022.

 

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