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Chip Wilson reveals the one question he asked himself every day while building Lululemon into the $18 billion company it is today

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Chip Wilson came up with the idea for Lululemon during a yoga class in the 1990s. He noticed that women in the class wore dance clothes that were thin and transparent, and he wanted to invent a better clothing option for workouts.

 

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Lululemon founder Chip Wilson describes how he made the company's ex-CEO cry, slams Under Armour, and insults Diet Coke-drinking women, in a new tell-all bookLululemon founder Chip Wilson writes in a book titled 'Little Black Stretchy Pants' that the company 'self-imploded' when its executives, and particularly former CEO Christine Day, allegedly focused too much on driving up the company's stock price and in turn, lowered investments in quality control. Every male should get down on his knees and pay homage to this man. 👏👏👏
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