China’s market watchdog to slap new rules on e-commerce platforms

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China's market watchdog to slap new rules on e-commerce platforms and online shopping festivals

Chinese market regulators are planning to step up their control of e-commerce platforms by formulating a list of responsibilities for operators and drafting new regulations for the sector, according to state-owned news agencyThe State Administration for Market Regulation will “adopt more powerful regulatory measures this year with a series of actions” to clean up the online shopping market and maintain a healthy environment, SAMR official Wei Li toldIn addition to clarifying the...

. Regulators will boost law enforcement efforts on prominent issues related to online promotions, including the sale of fake goods that are marketed under the name of “special supplies”. Authorities also said they took down nearly 234,000 examples of improper online sales information, gave out some 23,000 rectification orders to online platforms and shut down 6,665 online stores during a crackdown campaign led by the SAMR between October and December,The new rules come after regulators raised their scrutiny on Big Tech and their internet businesses, including e-commerce.

over alleged monopolistic conduct, including the practice of forcing merchants to work with only one e-commerce platform. Alibaba owns the

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