How This Celebrity PR Agency Represents The Alcohol Industry

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When Kate Laufer Gorenstein, Founder and CEO of KLG Public Relations, started her PR agency five years ago, she was a first-time mom. Realizing that she needed more out of her career but scared to make the change, she chose to feel the fear and begin the entrepreneurial journey.

, started her PR agency five years ago, she was a first-time mom to a three-month-old baby. Realizing that she needed more out of her career but scared to make the change at that point in her life, she chose to feel the fear and begin the entrepreneurial journey while navigating through her life as a new mom and growing her family.Business wasn’t always easy and there was a lot of learning as she went, but she managed to build her successful PR agency and build her team to 15 employees.

Raising two young kids and growing a company at the same time has been both exhilarating and challenging, but Kate really wants other women to know that working moms do not have to choose between entrepreneurship and family. It’s important for professional women to know that you can have both. “If you want something done, give it to a busy woman,” she says.

Kate appreciates her team of professionals, and is a firm believer that you need to lead with humanity. Especially during the recent health and economic crisis, Kate’s focus is on her team’s well-being. Supporting her team and letting her know that she’s fought for them throughout the poor economic climate to ensure no job losses has been important to her. Kate believes that happy people are productive people, and she genuinely cares about her work family.

In her years of business, she’s of the personal belief that caring for employees impacts your bottom line. When people feel valued, they go that extra mile for their employer, and positive relations are not only felt around the office, but with the clients as well. This leads to client retention thereby reducing the expenses of finding new clients. It’s a win-win for everyone.

 

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