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Business Mentor: Strengthening your personal brand

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Building up your brand is not as simple as creating a unique company name or choosing a color and a fancy logo.

The design should be something that speaks about who you really are. It requires a knowledgeable team with clear-cut communication and design skills, and most importantly, an absolute understanding of your brand.

Through your brand, you differentiate yourself from your competition and engage people. I am sure that you have your own favorite brands. Why do you like them? What qualities do those brands have compared to others?1. Identify your target market and address a problem. You need services or products to help them achieve their desires. When you have identified your target market, you must know their capacity to purchase your product.

3. Make the consumers feel that they are being valued. If you do not welcome criticisms or are not open to suggestions, or if you reply in an unfriendly tone, it is likely that the customer will switch to another brand. Trust is crucial in business. It is essential that you make your customers feel that they are being heard and valued.

 

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