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Billions wiped off Coca-Cola's market value after snub from Ronaldo

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Shortly after Portuguese soccer star Cristiano Ronaldo slid 2 Coca-Cola bottles away from him during a press conference, at least $4B was wiped off the soft drink company's market value, according to data from stock market research platform, Macrotrends.

The company's overall market value has, however, been rising over the past three months.

Coca-Cola did not respond directly to a request for comment, but instead pointed NBC News to a statement from European soccer's governing body, UEFA, which said the company offered"a range of drinks to suit different tastes and needs, which are available to players throughout the tournament.

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imVkohli sachin_rt PiyushGoyal

It's just brown sugar water. Mr. Ronaldo is right.

So how much value was wiped off when Trump called for a boycott?

I'm not giving up my Coke Cola for no one been drinking Coke since dippers plus it was my Moms favorite soda pop during Chemotherapy and radiation treatments and second best was Pepsi for heart burn 30min after treatment then back to Coke classic 😋

Would not drink Coke anyway as I am not ashamed or sorry for my whiteness...I work hard for what I have achieved and will not be trained on how to tone my race down....drink pepsi it's tastes better anyway....

A great example of how dumb so-called investment strategies can be.

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