Programmatic marketing is the term used to describe the practice of using automated bidding and placement platforms that buy and sell digital ad space in real time.
When creating a programmatic marketing campaign, the first step is to ask yourself, what does your brand stand for? Is an irreverent brand? Is it a serious brand? It is critical to first think about who you want to be at a higher level. It’s another form of customer-centricity. The best strategic approach is to begin with a broad target audience and then revise the campaign continuously as more data becomes available.
Every business needs to think about implementing well executed programmatic marketing campaigns and look at what are the best practices, themes, processes and apply it to your business since it will be a uniquely powerful competitive differentiator.
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