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As competition mounts, Netflix faces shrinking market share, report says

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Netflix's global digital audience market share for original series dropped below 50%, according to Parrot Analytics. The streamer is expanding into podcasts and gaming.

That’s the takeaway ofNetflix’s share of global audience demand of digital original series dropped to below 50% for the first time ever, according to data released by West Hollywood-based Parrot Analytics on Tuesday.

Global audience demand share for Netflix digital original series was 48.3% in the second quarter, down from 54.9% a year ago, Parrot Analytics said. Disney+'s global audience demand share increased to 7.3% in the second quarter, up from 6%, Parrot Analytics found. The company’s data focuses on digital original series and does not factor in licensed shows like “Grey’s Anatomy” or movies.

Netflix declined to comment on Parrot’s data. The streamer has been heavily investing in content, significantly increasing the number of

 

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